The bridal shop in Brighton, East Sussex
Where wildbrides havemore fun — Wild Flora, the wedding dress shop in Brighton, East Sussex, for the fashion-forward modern bride
Modern, fashion-forward wedding dresses in a relaxed, private appointment. VIP stockist of Made With Love Bridal, with Jenny Yoo, KYHA, Grace Loves Lace, Jane Hill and more — just a short walk from Brighton station.
Modern. Fashion-forward. Timeless. Dresses for brides who would rather have more fun — try up to twelve in a private, pressure-free appointment.
A boutique
made for
you
- Over 100 contemporary wedding dresses in stock to try, UK 8–18.
- Sample sales and trunk shows for new collections.
- Independent seamstress recommended for post-purchase alterations.
- Bridal accessories, including veils and more.
- Plenty of parking around us, and a 5 minute walk from Brighton station.
Curated collections
A handpicked selection of the world’s most sought-after bridal designers, including exclusive MWL gowns and trunk shows you won’t find elsewhere in Sussex.
Find your dress
Private, one-to-one appointments. Bring up to 4 of your most trusted guests — from £15.
- 75-minute private appointment
- Dedicated consultant
- Up to 12 dresses to try
- Bring up to 4 guests
- Bottle of bubbly on arrival
- 75-minute private appointment
- Dedicated consultant
- Up to 12 dresses to try
- Bring up to 4 guests
- 75-minute private appointment
- Dedicated consultant
- Up to 12 dresses to try
- Bring up to 4 guests
- Bottle of bubbly on arrival
- 75-minute private appointment
- Dedicated consultant
- Up to 12 dresses to try
- Bring up to 4 guests
The booking fee secures your time and is non-refundable; to change your appointment, please contact us with 72 hours’ notice. Please book only when you’re genuinely ready to find your dress — and note we have a no-children policy, though babies in arms are always welcome.
Say yes to the dress
Book
Pick a weekday or weekend appointment, choose VIP if you’d like fizz, and reserve your time online.
Try on
Choose one helper to look around the shop and pull 4–5 dresses to start. We’ll gauge the styles you’re vibing with, and you can try up to 12.
Say yes
Order your dress, or take one home today from our off-the-peg and sample sale. We’ll point you to our recommended seamstress for alterations.
Kind words
“Amazing experience with Wild Flora. Made me feel so comfortable and were so helpful to me finding my dream dress. Every dress in the store is stunning.”B. Campbell
“I had the best time choosing my dress at Wild Flora. I wanted a calm, relaxed vibe and was met with just that. The studio is beautiful and everyone I met working there was very friendly with no pressure!”Melissa
“I had such a great experience recently finding my dress at Wild Flora. Aime in particular was amazing in helping me and made the whole process very easy with all the questions I had.”Rosie
Questions, answered
Everything brides ask before they book. Can’t see yours? Call us on 01273 435127.
Where is Wild Flora Bridal?
Wild Flora is a bridal boutique at 5-6 Circus Parade, New England Road, Brighton, East Sussex, BN1 4GW — a 5 minute walk from Brighton station, with plenty of parking around us.
How much do your wedding dresses cost?
Our dresses start from approximately £1,395 and go up to £4,500, with the majority around £2,200. Our sample sale has dresses at significantly reduced prices.
How do I book an appointment?
Appointments are by booking only. Choose a weekday or weekend appointment — standard or VIP with fizz — pick an available time and pay the booking fee online. You can bring up to 4 guests and try up to 12 dresses.
What is the VIP appointment experience?
Want your appointment to be a magical experience for you and your guests to treasure? The VIP appointment includes a bottle of bubbly on your arrival and a relaxed, unrushed try-on with your own consultant.
What is your cancellation policy?
The booking fee is non-refundable. If you need to change your appointment, please contact us (call 01273 435127 or email hello@wild-flora.co.uk) with at least 72 hours' notice and we'll move it for you.
How many guests can I bring to my appointment?
Up to 4 guests. We have a no-children policy — we love children, but it isn't the best environment for them — though babies in arms are always welcome. Bring the people whose opinion you most value; too many varying opinions can become confusing.
Brighton, East Sussex
5-6 Circus Parade, New England RoadBrighton, East Sussex BN1 4GW
Appointment only. A 5 minute walk from Brighton station, with plenty of parking around us.
- Monday
- 9am – 4pm
- Tuesday
- Closed
- Wed–Sat
- 9am – 4pm
- Sunday
- Closed
- Brighton
- Hove
- Lewes
- Haywards Heath
- Burgess Hill
- Eastbourne
- Uckfield
- Crowborough
- Seaford
- Newhaven
- Shoreham-by-Sea
- Worthing
- Tunbridge Wells
- London
Read more about our Brighton bridal boutique.